Google Analytics 4

Google Analytics 4 is a major update to the Google Analytics platform, with several new features and changes. The most notable change is the move from a traditional pageview-based model to a model that tracks user engagement across devices. This change enables Google Analytics 4 to provide more accurate and granular data on how users interact with websites and apps.

Google Analytics 4 has a number of features, including:

• User ID tracking: This enables Google Analytics 4 to track users across devices and platforms, providing a more complete picture of how users interact with your website or app.
• Event-based data: Google Analytics 4 tracks user interactions (events) instead of pageviews, providing more detailed and accurate data on how users interact with your website or app.
• Conversion tracking: Google Analytics 4 can track conversions (sales, sign-ups, etc.) across devices and platforms, providing a more complete picture of your website or app's effectiveness.
• Enhanced data collection: Google Analytics 4 can collect data from a variety of sources